PROFESSIONAL EXPERIENCE

Graphic Designer & Brand Strategist
Story As | June 2024–Present

• Design publications, reports, presentations, and marketing materials for higher education institutions and nonprofit organizations, helping translate complex ideas into clear visual communications.

• Design brochures, reports, presentations, accreditation proposals, outreach campaigns, and other print and digital communications while maintaining institutional brand standards.

• Create publication layouts that use thoughtful typography and information hierarchy to make academic and organizational content clear and engaging.

• Work closely with clients to refine designs, balance competing priorities, and deliver projects on schedule.

• Build scalable design systems and visual asset libraries that improve consistency across print and digital communications.

Co-Founder, Brand & Marketing Director

BareRoots Music Festival | Syracuse, NY | April 2024–March 2026

• Co-founded a community-driven music festival celebrating Central New York's music, arts, and local businesses, establishing the organization's vision, brand identity, and public presence from concept through launch.

• Created the festival's visual identity, brand guidelines, messaging, and marketing strategy, establishing a cohesive brand from concept through launch.

• Planned and led a three-month integrated marketing campaign that introduced BareRoots through storytelling, community partnerships, and consistent visual design, resulting in 1,400+ attendees, 120,000+ accounts reached organically, 8,600+ profile visits, and 1,000+ new Instagram followers.

• Designed marketing assets including social media posts, event posters, website graphics, event signage, sponsor materials, and press kits.

• Led a team of three marketing volunteers, coordinating content creation and maintaining a consistent brand voice across all communications.

• Designed and managed the festival website, organizing content and user flows to support ticket registration, sponsor visibility, and community engagement.

Senior Learning Experience Technologist

Jackrabbit Learning Experience | Remote November 2021–Present

• Lead the visual design and production of multimedia learning experiences for higher education, nonprofit, and corporate clients.

• Design graphics, illustrations, infographics, presentation assets, and digital learning materials that align with client brands.

• Collaborate with designers, developers, subject matter experts, and clients to deliver engaging learning experiences.

• Establish design standards, quality assurance processes, and documentation that improve consistency and production efficiency.

Education Coordinator

The Veterinary Cooperative | Remote | June 2017–November 2021

• Directed the launch and growth of TVC University, establishing the organization's continuing education division and developing its brand identity, marketing strategy, and visual communications.

• Created the TVC University brand system, including the logo, brand voice, messaging framework, visual guidelines, presentation templates, educational resources, job aids, and marketing collateral.

• Planned and promoted on-demand courses, webinars, conferences, and sponsor initiatives through coordinated marketing campaigns, contributing to a 193% increase in webinar attendance and a 246% increase in on-demand program participation within one year.

• Managed more than 50 educational projects and events annually, coordinating production schedules, vendors, subject matter experts, sponsors, and promotional deliverables.

• Developed co-branded marketing materials and sponsor assets that supported partner visibility while maintaining alignment with TVC University’s brand standards and communication goals.

• Led implementation and administration of the organization's learning management system, improving digital program delivery, learner experience, and operational efficiency.

• Co-produced three annual educational conferences serving 300+ attendees and 30 exhibitors, overseeing event branding, promotional materials, signage, sponsor materials, and attendee communications.