Horseshoe Bend, Arizona
About Me
At my core, I'm passionate about building experiences that connect people through thoughtful design, meaningful storytelling, and creative strategy. Whether I'm developing a brand, designing a marketing campaign, or creating a learning experience, I enjoy turning complex ideas into engaging experiences that inspire action.
Over the past eight years, I've built my career at the intersection of graphic design, brand strategy, marketing, and learning experience design. I've partnered with organizations to develop visual identities, launch new initiatives, design print and digital communications, and create experiences that strengthen brands and build community. I believe the best work happens when creativity and strategy come together to solve real problems.
Outside of my professional work, I'm drawn to projects that celebrate creativity and local culture. I founded Menagerie Exchange, a vintage pop-up shop where I curate whimsical home goods, clothing, and collectibles sourced from estate sales across Central New York. I also co-founded BareRoots Music Festival, leading the festival's brand development and marketing strategy to help launch a new community celebration of local music, arts, and small businesses.
When I'm away from my computer, you'll usually find me experimenting with a new recipe, expanding my garden of flowers and vegetables, exploring the Adirondacks, or spending time with my two cats, Eliza and Winston.
Born and raised in Syracuse, New York. Go Orange!