TVC University Brand Identity
Visual Identity • Brand Strategy • Presentation Design
This project focused on developing a cohesive brand identity for TVC University, the educational arm of The Veterinary Cooperative (TVC). The goal was to design a visual system that communicates trust, clarity, and professionalism, positioning TVC University as a reliable learning resource for independent veterinary practices.
Built to align seamlessly with TVC’s existing identity, the brand system incorporates a complementary color palette, typography, and layout strategy that reinforces brand recognition while supporting a consistent and engaging learning experience.
Below are examples of the brand in action, showcasing how the system comes to life across a variety of touchpoints:
• TVC University logo
• Branded presentation template
• LMS course interface
• Custom course handouts
A flexible slide deck format created to support course development, featuring consistent styling, clear hierarchy, and brand-aligned visual elements for instructor use.
Presentation Template
A simple yet effective extension of the original TVC logo, incorporating “University” to maintain brand recognition while clearly signaling its educational purpose.
Logo
LMS Course Interface
