Menagerie Exchange
Visual Identity • Typography • Print Design
Menagerie Exchange is a vintage pop-up shop that blends timeless elegance with whimsical charm. Specializing in curated vintage home goods, clothing, and collectibles sourced from estates across Central New York, the brand resonates with those who treasure nostalgia and value the magic of everyday objects.
As the founder and designer, I created a full brand identity system that reflects the store’s romantic, cottagecore-inspired aesthetic while remaining polished and market-ready.
Logo and Visual Identity
Business Card
Social Media Highlights
To support Menagerie Exchange’s presence at local markets and pop-ups, I created short-form Instagram Reels that showcase booth setups, curated merchandise, and the overall brand aesthetic. Each video was paired with trending audio to maximize reach and boost visibility. These reels helped increase engagement, drive traffic to the booth, and visually reinforce the brand’s whimsical, nostalgic charm.